When You Write for the Web


When you start a new train of thought, start a new paragraph. Try to keep most of your paragraphs no longer than three lines if you can.

Break things up into sections and headers on each of the sections with larger fonts like you see in this example.

Pull things out into quotes from time to time. Use strong thoughts or sentences with these.

Add images at the beginning and sometimes later on.

Feel free to use one sentence in a paragraph when you’re trying to make a point.

  • Don’t be afraid of bullet points.
  • Don’t be afraid to experiment.
  • Don’t be afraid to add some of your personality.

Doing these things breaks up the flow a bit and makes it easier to read.

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